Our business clusters
We organize our work around two sectors where young Rwandans are already building real value: agribusiness and the creative industry. Focus lets us go deep instead of spreading thin.
ISHU: Igire Smart, Hanga Ukore
Both clusters sit under ISHU Initiatives, our flagship entrepreneurship and economic empowerment program. The name carries the message: be smart about your future, create and get to work.
ISHU covers entrepreneurship promotion, business incubation and mentorship, capacity building, market linkage, innovation and technology adoption, agribusiness development, creative industry development and employment creation.
The goal behind all of it is simple. We want young people to become job creators, not just job seekers.
Agribusiness
Agriculture feeds Rwanda and employs most of its people, yet too many farmers still work hard for too little. We help them farm smarter, add value and sell better.
Agriculture
Direct support for crop and livestock farmers to grow smarter, more resilient and more profitable operations.
Agriculture Extension Services
Hands-on extension support that helps farmers apply the right techniques, inputs and timing for stronger yields.
Post Harvest
Reducing losses after harvest through proper handling, storage and processing before produce reaches the market.
Aggregation Center
Regional aggregation centers that bring smallholder harvests together for better quality control and bargaining power.
Online Market Linkages
Connecting farmers to buyers through digital platforms that cut out unfair middlemen and unlock fair prices.
School Field Farmers
Training young people through school based demonstration farms that build practical agribusiness skills early.
Agribusiness in pictures
Creative Industry
Rwanda's creative economy is full of talent that deserves real income. We support creators to formalize, protect their work and reach paying audiences and buyers.
ICT & Innovation (AI)
Digital products, software services and artificial intelligence powered tools solving local problems.
Fashion & Design
Designers and tailors building brands, from made in Rwanda clothing to accessories.
Arts & Crafts
Creative artisans producing beadwork, sculpture and handmade pieces with stories worth telling.
Content Creation, Media & Marketing
Content creators, photographers and marketers building brands and audiences on social media.
Pyrography Arts
Artists turning wood burning techniques into decorative pieces ready for sale.
Knitting Machine
Entrepreneurs using knitting machines to produce garments and textiles at scale.
Crochet
Skilled crocheters creating handmade fashion pieces, home decor and accessories.
Mat Making
Artisans weaving mats and woven home products for local and export markets.
Creative industry in pictures
Which cluster fits your business?
Whether you grow it, make it, design it or perform it, there is a place for you in our community.